Deliverables: Packaging Design / Art Direction / Photography

About: Tahira is the premier brand for halal products in Western Europe. Established in 1994, Tahira products can be found in over 5,000 independent ethnic stores in the UK, France, Belgium, Holland, Germany, Denmark and Sweden as well as leading supermarket stores.

The Problem: Their current packaging was dated. There was no design continuity, their designers were based in Lebanon which proved to be impractical due to the time difference. However, more importantly, their products didn’t appeal to new potential consumers.

The Solution: I was approached by Tahira to help them launch new products to appeal to the mass market. This would be achieved by creating contemporary eye-catching food packaging designs, that wouldn’t look out of place on supermarket shelves. Working closely with the photographer and setting up the scene. Using fresh ingredients and colourful spices helped set the tone. This was further completed by injecting bold contrasting colours and modern typography.